From BAGHERIA TO MILAN

THE STORY OF BRANNI PETS

The Origins


My paternal family hails from Bagheria, a town in the province of Palermo on the island of Sicily. In the 1960s, they emigrated to Milan in search of better job opportunities and founded Taliax, a small leather belt factory.

Over the years, Taliax and its artisans have carved a niche in the industry for the quality of their products and collections, becoming professionals in leather and Italian fur manufacturing.

Currently, Taliax is in the hands of Sandro and Lourdes, the second generation of artisans, and continues to produce belts for small and large brands worldwide, as well as all the collections for Branni Pets.

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Beginnings


Branni Pets was born after the arrival of Gero and Rocco, our two Italian Greyhounds, to the family. One day in 2017, Sandro took advantage of some leftover leather scraps from a previous production and made the first collar for Gero. It wasn't the best collar in the world, but the result was promising.

The main reason for the creation of Branni Pets is the significant lack of canine fashion in the market, where merely practical accessories proliferate without any aesthetic component or eye for trends. We realized there was a niche to exploit, and that's why we got to work.

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Today


Today, Branni Pets is considered one of the most recognized fashion and design brands for dogs in the European landscape, known for its timeless yet contemporary designs, superior quality, accessory design, and transparency in the manufacturing process.

We offer 3 permanent collections, 3 types of collars, 2 types of harnesses, various types of leads, and accessories, along with an extensive color range. Not only that, but we are also present in over 100 points of sale worldwide, many of which are high-end boutiques.

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Our Values

Quality: All our raw materials and accessories are of high quality because we prioritize optimal performance to offer the best results.

Design: Care and attention to detail in every aspect of the product, from the initial sketch to the final result.

Timelessness: Accessories that are evergreen for year-round use, while keeping an eye on trends to remain always up-to-date.

Transparency and traceability: We guarantee Made in Italy at every step of the design and manufacturing process, showing how we work at all times.

Manufacturing: The savoir faire of our artisans is the guarantee of achieving well-made products and spectacular accessories.